The Challenge
Following a comprehensive 2024 brand refresh, the marketing team required a scalable solution to deploy the updated visual identity across all major digital touchpoints simultaneously.
My Role
Translate the brand guidelines into a high-efficiency, modular template system for cross-platform social media marketing to reduce monthly production cycle turnarounds.
Deliverables
A comprehensive suite of on-brand social media kits, precisely engineered for 1:1 (Square), 9:16 (Vertical), and 1.91:1 (Landscape) aspect ratios to ensure seamless multi-channel deployment.
Carousels
1:1 Social Media Video Ads