Project Overview
Following SurePayroll's 2024 brand refresh, the marketing team needed a scalable social media system that could quickly extend the new visual identity across multiple digital channels. The goal was to create a flexible design framework that accelerated campaign production while maintaining a consistent brand experience across every customer touchpoint.
My Role
Develop a modular social media design system that translated the new brand standards into production-ready templates for marketing campaigns, product announcements, customer communications, and promotional initiatives. By standardizing layouts and creative components, I helped streamline production while allowing campaigns to move from concept to deployment faster without sacrificing brand consistency.
Deliverables
A comprehensive library of branded social media templates and campaign assets designed for 1:1 (Square), 9:16 (Vertical), and 1.91:1 (Landscape) formats, supporting efficient deployment across today's major social platforms.
Project Highlights
• Modular template system for rapid campaign production
• Organic and paid social campaign creative
• Product launches and promotional campaigns
• Static graphics, carousel posts, and short-form video
• Multi-platform assets optimized for multiple aspect ratios
• Brand-consistent creative across digital channels
Carousels
1:1 Social Media Video Ads