The Challenge
To support SurePayroll’s ongoing content marketing initiatives, the team needed a comprehensive, high-value eBook designed to guide emerging small business owners through the complexities of foundational payroll and tax compliance.
My Role
Provided end-to-end art direction and production which translated the dense subject matter into an engaging, digestible, and brand-consistent visual narrative.
Deliverables
A web-optimized, high-conversion downloadable PDF alongside a cohesive, multi-format social media asset campaign to drive lead generation.
Facebook, Instagram and LinkedIn Social Campaign
Collateral Showcase
