Print advertising requires every element to work together—from headline and imagery to typography and layout—to communicate quickly and leave a lasting impression. These advertisements were developed to introduce SurePayroll's services to small business owners through national publications including Inc., Successful Farming, and American Way, balancing brand consistency with audience-specific messaging across a variety of industries.
My role extended beyond design through final production and prepress. I prepared press-ready artwork to meet publication specifications, managing color, image resolution, bleeds, typography, and PDF output to ensure files were technically accurate and ready for commercial printing. This combination of creative design and hands-on production experience allows me to carry projects confidently from initial concept through final press-ready delivery.
