Project Overview
Comprehensive motion graphics simulation for a high-stakes, time-sensitive payroll software branding launch.
The Challenge
A prominent, home-page guided tour video was required to spearhead a new branding reveal for a small-business payroll product. With a strict, immovable launch deadline approaching, final product builds were unavailable. This created a critical asset gap for the marketing campaign.
My Role & Strategy
As the Motion Designer, I bridged the gap between concept and launch by transforming static UI mockups into a dynamic, functional reality. Working with limited design assets, I engineered a fully animated product experience within Adobe After Effects.
Product Simulation Sequences
Motion Graphics Showcase
The need for advanced motion graphics at SurePayroll was admittedly pretty light. I am capable of so much more. But, in the words of famed architect Louis Sullivan, "Form follows function." As a big believer in this, I've always prioritized aligning motion to the brand.
Below is a brief compilation reel of the SurePayroll brand in motion.
Video Editing
Guided Tour Video
How to Run Payroll Walkthrough Video