Challenge
I pitched the SurePayroll marketing team a video concept for the “Run Payroll From Anywhere” campaign in which an owner of a small business runs his company payroll from a laptop while at the beach. With a limited budget, the project would need to rely on standard Adobe Stock B-roll. To make this footage appear as a finished and convincing video spot a product insert shot would somehow need to be added.
My Role
Figure out a way to seamlessly integrate the payroll software dashboard into the laptop seen in the stock footage, and tie the whole spot together with company branding.
Deliverables
A polished, high-fidelity 1:1 video spot optimized for social commerce. The final asset delivered seamless visual continuity and brand integration, resulting in an engagement-ready asset.
AI-Driven Motion Design
To drive home the “Built for This” tagline, an intricate animation was required. I leveraged AI tools to animate a short but complex, high-impact outro. This approach bypassed traditional frame-by-frame constraints, delivering premium production value while drastically reducing turnaround time.
AI Production & Workflow
The way we interact with AI and the way my brain requires highly detailed information are very similar. Therefore, writing AI prompts comes quite naturally and excites me very much. I use AI tools as creative accelerators while maintaining human oversight, brand consistency, and production quality.
Process
Text-to-video B-roll footage generation, Illustrator text to vector graphics, AI-assisted image cleanup and compositing, AI concept visualization, AI-assisted content adaption for multi-channel campaigns.